Independent Study

For this project, I had to create a brand and brand standard for that brand along with multiple advertisements. For the project I wanted to hit close to home and create a brand for something I use everyday, food. Not just people food, I wanted to create something for my pets. From a very young age I have always been a pet lover and have always had pets in my home. So I wanted to create a cat food brand that everyone would love (if I had the money to make it). With keeping the cat food idea in mind, I also wanted to make it healthy and enjoyable for everyone.